a wine tasting app

with a touch of digital experience

the project

One of the top consultancy firms joined forces with Australia's leader in wine production to create the smartest wine tasting session at the Gartner Symposium in 2015.

The idea behind the app was to use machine learning in order to increase the ratio of success when suggesting a brand of wine based on user's responses.

my role

I was resposible for the creative direction of this app. From user interaction, wireframes, hi-fi prototypes, screen flow till the visual designs of it.

This project was a collaboration between Mr. Eamon Barker (machine learning master and ninja developer), Ms. Leena Bashour (resposible for the whole front-end dev and testing) and myself.

starting from sketch

collaborating quick

high fidelity prototype

two sign offs at once

the layouts

Presentation is key


  • Creative direction
  • Sketch
  • Collaboration
  • High fidelity prototype
  • Invision app
  • UI
  • Visual Designs