Contiigo’s LoyaltyDeck is a retail CRM platform that offers all the features to manage a modern loyalty program. It includes a 360º view of each customer - sales, campaigns and conversions.
It can also segment the customer base and create target lists, has an inbuilt campaign management for email, SMS and direct mail. However, some of its best features are the real-time triggers for enhanced customer engagement.
It all started with the analysis phase where I dug into previous version of LoyaltyDeck and understood what all the features were, how they worked, and how they played together. During this phase I delivered the ‘Analysis & Suggestions’ document where I highlighted what could be done to improve the already good but hard to use system.
During defining, I worked closely with Contiigo’s team defining where each feature should be placed and how to present all the information in a more intuitive way. Interactive prototypes were presented and tested untill it all made sense.
Finally, at the design phase all screens were produced to demonstrate how headers, graphs, paragraphs and colour scheme should be tied together so the final product had a professional and consistent look and feel.